Sierra Mist Lawsuit: The Trademark Dispute That Shook Pepsico’s Brand Strategy
Introduction Sierra Mist was a popular soda brand introduced by PepsiCo in 1999. It was created to compete with other lemon-lime sodas like Sprite and 7 Up. Over the years, Sierra Mist went through many changes. It started with high-fructose corn syrup but later switched to natural sweeteners to appeal to health-conscious consumers. In 2016, … Continue reading Sierra Mist Lawsuit: The Trademark Dispute That Shook Pepsico’s Brand Strategy
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