Sierra Mist Lawsuit: The Trademark Dispute That Shook Pepsico’s Brand Strategy

Introduction Sierra Mist was a popular soda brand introduced by PepsiCo in 1999. It was created to compete with other lemon-lime sodas like Sprite and 7 Up. Over the years, Sierra Mist went through many changes. It started with high-fructose corn syrup but later switched to natural sweeteners to appeal to health-conscious consumers. In 2016, … Continue reading Sierra Mist Lawsuit: The Trademark Dispute That Shook Pepsico’s Brand Strategy